Wedding Films

Can You Negotiating with A Wedding Professional?

I found this blog post the other day by an event planning business called Reverie out of Hamilton, New Jersey.  I thought it would be a great post to share with you about negotiating with your wedding vendors and the view point from a wedding planner:

Negotiating with your Wedding Professionals.

It’s not often that I post something ‘negative’ in nature, so I was hesitant to blog about this after mapping out the idea in my head. But this is a topic that is so near and dear to my heart, and there is so much contradicting information floating around out there on the web. In my own little corner of the internet, I wanted to share my thoughts on the subject of negotiating with your wedding professionals.  It may make me different from other planners, but who ever said I had to be the same?

I received an inquiry last week from a bride and groom who were eager to book me to plan and design their wedding. The bride had been following my blog and social media, and she knew I was The One before even meeting me. Awesome! This is what I love to hear.

So I asked her the same question I ask all potential clients: “Why do you need a wedding planner?” Her reply was this:

“Well, we really need someone to negotiate on our behalf to get us the best deals possible.  We have some wedding professionals in mind but I don’t know if we can afford them without some help.”

WHOA. Stop the train. I couldn’t even find the words to reply for a few seconds, which felt like minutes. I wrapped up the conversation and told her I’d get back to her. I didn’t feel that we were a good fit in the end, and I told her that via e-mail, as graciously as I could.  When it comes to screening clients, my gut instinct has always, always been right.  So I tend to go with it.

As many of you know, I just spent the past six months working toward a re-brand that I feel truly encompasses the style, philosophy, and love behind Reverie Events. Not once during that process did I want to appear like the Priceline Negotiator.

The truth is, we value everyone we work with when we plan a wedding.  The clients, the clients’ families, and last but certainly not least, their carefully curated wedding professional team.  When we set out to plan a wedding, we match our couples’ style, personalities, and budget to whom we feel would be the best wedding pros for them.  Wedding pros we trust.  Wedding pros we’ve worked with on a number of weddings prior, and will continue to work with for years to come.

Let’s say you read reviews for local day spas and everyone seems to rave about XYZ Spa.  You walk in, you love the ambience, and you decide that you want to get a massage there.  But a massage is $100 for an hour, and you think that’s a bit steep.  Would you go up to the front desk and explain that you really want to book their services, but you’d like them to offer them to you for $75, instead?

No, you wouldn’t.  Because that would be offensive.  You trust that the spa is pricing their services accordingly, and that you’re going to get an AMAZING massage for that money.

Even if you were daring enough to TRY to negotiate the price of your massage, the owner might look at you, confused, and explain that their massages are priced accordingly for the services rendered.  The reason they charge more is because they have comfy, heated massage tables, a paraffin wrap for your feet during your massage, aromatherapy, and the use of the sauna, whirlpool, showers, lockers, and little snacks and cucumber water while you rest on a chaise, flipping through a magazine.  If you want to pay $75 an hour, you can go down the street to ABC Spa where there is no locker room; you unrobe right in your massage room and there are no showers or paraffin wraps.  Both companies are pricing their services accordingly, because both companies know their market and how their services compare to others.

The same holds true for the wedding industry.  Your wedding professionals didn’t pull their pricing out of thin air.  Proper pricing comes from years of experience and past reflection on the amount of work done for past clients.  Your photographer looked back on past weddings and realized that to shoot a wedding, hire a second shooter, spend hours editing the photos; to keep a website up and running, pay rent for a meeting space, and to keep their equipment updated, they needed to charge $xxxx for their services.  Your band, your DJ, your floral designer; everyone carefully calculates what they charge in order to continue delivering the standard of service they choose to offer.

Your wedding professional team will be like your family on your wedding day.  They’ll be participating in the best, most emotional, most personal day of your life.  In return, they’re giving you their heart and soul.  Their very best shot at your dream wedding.  And they’ll work hard for you because they feel valued.

So when you hire a wedding planner, hire a planner that will give you your ‘Best Wedding’.  Whatever that means to you.  If it’s the ‘cheapest wedding’, then Reverie Events isn’t the best fit.  But if it’s a wedding designed around love with AMAZING photos, killer floras, little details that will make your guests smile and memories that far exceed your wildest expectations, then we truly look forward to receiving your call.  We’ll connect you with a team of wedding professionals with the same exact passion, heart, and soul.  In life– and especially in the wedding industry– you get what you pay for.

As they say, you catch more flies with honey than you do with vinegar.  And because of our respect for our fellow wedding professionals, they respect us right back.  Because of that, maybe– just maybe– you’ll get a free e-session from the photographer we hook you up with, or a comped cocktail hour from the DJ who will have you on the dance floor the entire night.  Because in the end, there is value in feeling valued.

 

 

 

Wedding Report

Recently TheKnot.com came out with it’s yearly wedding report. This is based on a survey of brides done right after their ceremony asking them, among other things what they spent on each category for their wedding. I want to share a few fun facts from this report:

The average wedding: $28,427 (excluding the honeymoon)
Most expensive place to get married: Manhattan, $76,678
Least Expensive Place to Get Married: Alaska, $15,504
Average Marrying Age: Bride, 29; Groom, 31
Average Number of Guests: 139
Average Number of Bridesmaids: 4 to 5
Average Number of Groomsmen: 4 to 5
Most Popular Month to Get Engaged: December (16%)
Average Length of Engagement: 14 months
Most Popular Month to Get Married: June (17%)

I’m going to add some to this list based on the Knoxville area, most popular months are April, May, June, September & October. We have a much longer wedding season then most areas due to the climate and the beauty of our outdoor venues.
The average cost of a wedding in Knoxville is right at $26,500.

Here is the break down of what brides spent in each category:

2012 Average Wedding Budget Breakdown

Category                           2012 National Average Spend         2011 National Average Spend
Overall Wedding            $28,427                                                 $27,021
Venue                               $12,905                                                 $12,116
Photographer                    $2,379                                                    $2,299
Wedding Planner              $1,847                                                     $1,753
Reception Band                 $3,084                                                    $3,122
Reception DJ                         $988                                                       $929
Florist/Decor                      $1,997                                                     $1,894
Videographer                      $1,619                                                      $1,486
Wedding Dress                   $1,211                                                        $1,121
Groom’s Tuxedo                   $230                                                          $215
Wedding Cake                       $560                                                          $535
Ceremony Site                     $1,711                                                        $1,599
Ceremony Musicians           $554                                                           $536
Invitations                             $453                                                           $440
Limousine                              $708                                                           $669
Favors                                     $289                                                           $285
Rehearsal Dinner                $1,135                                                        $1,078
Engagement Ring               $5,431                                                        $5,130
Catering (price per person)    $63                                                             $61
Figures based on respondents who hired a professional vendor for the service.

Now I highlighted two categories I want to bring to your attention, photography and videography.  The reason is very simple, every category on this is a one time cost item.  In other words, at the end of the night those items are gone or thrown away.  The only thing you have left at the end of the day are memories and the only way to capture those memories is with photography & videography.  What’s more important to you, the flowers that die the next day or the memories from your wedding day?

7 Minute Movie

My wife and daughter are really excited about the new “Twilight: Breaking Dawn, Part 2″ moving coming out this weekend.  It’s all they have talked about for weeks.  I think they have seen the trailer online about a dozen times or more the past few weeks.  I, myself, am not a fan of the Twilight movies and will send them off for a “girls night out” fun that mothers and daughters love to share.  I’m sure most of you reading this blog are planning to see it as well.  Think about this as you are going to the movies this weekend.

You stand in line to get your tickets (if you haven’t purchased them online already) that cost you in the area of $9.00 each.  More if you see the IMAX version of a movie.  Then you have to have some popcorn, a cold drink and maybe even a little candy.  When all is said and done, you’ve spend close to $20 and you haven’t even seen the first frame of film yet.  As you sit down in the theater and wait for the movie to start you are so excited and just can’t wait for the movie to begin.  I mean, you’ve only waited almost a year or more for this final chapter of the Twilight Saga.  Then the lights dim and the music starts.  After what seems like 30 minutes of movie trailers and commercials, which I still don’t get, the feature presentation starts.

7 minutes later, it’s over.  That’s right, 7 minutes.  That’s the whole thing, the entire movie; 7 minutes.  You waited months, spend $20 to see a seven minute movie?   How mad would you be?  How upset do you think the others in the theater would be?  I know if I spend $20 or more for a movie, it better be more then 7 minutes long.  But, that’s what brides are paying for today and some of them may not even know it until it too late.

The latest, greatest thing for wedding films is called the short form video.  It’s about 7 to 8 minutes long and only gives you the best parts of your wedding day condensed down to fit into that time frame.  Most Catholic wedding ceremony’s  can be an hour or longer.  Hindu weddings are upwards of 3 hours long.  How do you fit a wedding day into 8 minutes?  My typical wedding day is in the area of 9 to 11 hours long.  I capture in the area of 7 to 9 hours of footage from the wedding day and that’s if I do nothing more then just the ceremony and reception only.  I can’t fathom the work that would be involved in just shrinking 9 hours of footage to just 8 minutes.

The craziest part of all this is the wedding videographer is charging you the same price for an 8 minute video that I charge for a full wedding film that can last on average 90 minutes or more. I don’t understand how they can do that.  I look at it this way, they are charging the same price for a 10th of the work.

Midnight Magic Studios offers brides a full length film of their wedding day.  They get the entire day, from hair and make up to the grand getaway at the end of the night.  No shortcuts, no short form video, nothing but the entire day given to you, the bride.  You didn’t plan an 8 minute wedding day, why try to relive only 8 minutes of it?

Video or Film: What’s The Difference?

Video or Film: What’s The Difference?

I was asked a very good question by someone last night.  I was asked by a lady at the table next to us last night “What’s the difference between a wedding video and a wedding film?”.   I was having dinner last night with my wife and some friends and I guess the lady overheard me talking about a wedding film I’m working on.  Seems her daughter is getting married next year and she was thinking about getting a video done, but really wanted to know why I was calling it a film.  I know on my blog I have talked about wedding films and how important they are in capturing your magical day, but do you know the difference between a wedding film and a wedding video?

Let me explain it this way; I can give anyone a video camera and say “Go video that wedding over there.”.  I can even give a 4 year old a camera and tell them to push the button and video something.  The question is, would you want to watch that video?  Most of you would say “No”, unless the 4 year old was your child or somehow related.  Even then you would watch it maybe once and that would be it.  But, in the same way if I said to Steven Spielberg “Go shoot that wedding over there.” first off he would look at me like “Any you are…?”.  But for argument sake, lets say I could do that.  That would be something you would watch, a Steven Spielberg wedding film.  That’s the difference.

Anyone can hold a video camera, point it in the right direction and push the button.  You can even record HD video on your smart phones now.  But, there’s no work involved in that, no way to tell a story or to really capture the feelings and emotions of that day.  Think about all the “videos” your family has stored in a closet someplace.  There are birthday parties, vacations, special occasions on those tapes, some of your families most memorable moments.  But when was the last time you pulled that box down and watched one of those videos?  My guess would be “never” or “hardly ever”.

Now think about the DVD’s you have around your house.  I’m a movie lover so we have TONS of DVD’s in our house.  I have two huge bookcases just for those DVD’s.  But, look around at the ones you have and my guess is that one or more of those DVD’s has your favorite movie on it.  For me it’s the Star Wars Saga.  I bet you I have seen those movies a million times, but I will still put in one of those movies from time to time when we are just relaxing or with friends.  I have no doubt you do the same thing.  Those movies tell a story, are full of emotions, and special moments.  Those are films, works of art, someone’s labor of love.

That’s what a wedding film is, a work of art.  A film is something someone will spend hours and hours working on making sure every part of it is just right.  The lighting is perfect, the sound is good and the music is in the right place.  Do you think Uncle Bob is going to spend that much time on your wedding film?  Unless he is a professional editor, my answer would be “No”.   I create wedding films, a living history of your wedding day.  One of the most important days in your life, a milestone moment, the beginning of a new chapter in your life.   I, and my team, work very hard to make sure we get all those special moments that you will never see and all the moments you do see but will have a hard time remembering years from now. Did you know you will never see yourself walk up that aisle in the perfect wedding dress?  You will never see the look on his when he sees you for the first time in that dress.  And years from now, on that day you’re missing your dad the most, you will never get to see that dance you had with him.  I create a work of art that you will WANT to watch.  Something you will want to share with your family and friends.  Something you will put right beside your favorite movies.  In most cases, this work of art, my labor of love, will become your new favorite movie of all time.

Ask your self, as you’re planning the wedding of a lifetime, do you want a simple video that will never see the light of day or do you want a piece of art, something that will tell the story of your wedding day?  Something you will watch now and something you will share with your family in the years to come.  Picture your self watching your wedding film with your daughter as she gets ready for her wedding day.  It will happen sooner then you think.

The $500 Wedding Videographer

The $500 Wedding Videographer

You’ve been planning and planning that wedding and you’ve almost got everything set.   You even managed to reserve a few hundred bucks of your budget because you want someone to video your wedding.  You know you can’t afford anyone great with the money left, but you think you might get someone ‘decent’.  You got the photographer you love and think maybe adding a video would be nice. So, you jump over the Craigslist or find someone online who says their a videographer and will only charge you $500 or less for your wedding video.  You think having some kind of video is better than having no video at all.  It’s beats nothing, right?

Well, when you hire this person try using this line:

“Excuse me, I’m paying around $3000 or $4000 for photography and I would like to pay you $500 to get in the way of the professional photographers.”

If that sounds crazy, it shouldn’t. (Well, depending on your budget, $3k or $4k for photography might sound crazy.) I’ve been to more then a few weddings as a guest and have seen the bride and groom spend a few hundred bucks on some cheap videographer because they just wanted something on video.  What a lot of brides and grooms don’t realize is that the photographer and videographers are going to have to work together and in some cases, the same work space.   Otherwise, they are going to be in each other’s way and the quality of their work is going to suffer. If one or the other doesn’t know what to do, or where to be, this will make it impossible to work together smoothly.

It seems that some of the low-priced, inexperienced videographers don’t understand how to work with the photographer or understand what some of the professional courtesies are.  Spending $500 or so might sound like a lot of money, and it might be a lot of money, but it isn’t a lot of money for having someone make a video production of your wedding. Think of it this way, when you pay $500 for a car, you get a $500 car.  That car might get you to work or school for a while, but you know at some point it’s going to break down on you.  When you break down business expenses for things like taxes, equipment, computer (yes, you have to have a computer to edit video today) and compensation for time, a videographer charging a few hundred bucks is probably working for about $3 an hour from start to finish. Does that sound like a real professional? What kind of quality and service do you expect for $3 an hour? You can’t even pay someone to make sandwiches at Subway for that much.

Wedding professionals are there to do a job and to work with each other, not get in each others way.  We work together with one goal in mind;  making the day great for the bride & groom and their guests.  Inexperienced amateurs don’t typically understand this, much less how to do their own job.  They are usually so afraid of messing up that they overcompensate and often put themselves in a bad position and force the photographers to take a bad angles to compensate for the videographer being in the way.  You don’t want to see the videographer in your wedding pictures, do you? These inexperienced videographers move when they shouldn’t, or they will excitedly run about like a spastic ninja.

And what some of these guys wear on your wedding day is amazing. I’ve seen cargo pants, a t-shirt, and Crocs. Worst yet was a videographer who wore an Hawaiian shirt, denim cut off shorts and flip flops  He blended into the background really well and no one noticed him at all. Yea, right.  As a wedding professional it is our job to capture your wedding day from all angles and get all the special moments all the while being invisible to you, your guest and your family.  Some of the greatest complements I get are: “I didn’t even know you were there, how did you get that shot?”   A lot of times, inexperienced video people are probably shooting more for their portfolio than to meet your personal expectations for your wedding.

A wedding is a big deal. You get one chance to get it right the first time. There are no “Do Over” in weddings, if you miss it, it’s gone.  So, it makes sense that you only want experienced professionals there that day.  You aren’t going to go to your neighbor to make your wedding cake just because she has a kitchen. When you look at your pictures or video, you want to relive that special day. If you hire an unskilled, inexperienced videographer, you probably won’t look at your wedding video more then twice. I hear newlyweds tell their friends all the time, “We had a wedding video made and I’ve only watched it once.  It wasn’t worth the money I paid.”  I can almost guarantee you that bride paid no more then $700 for her wedding video or she had a “friend of the family” shot if for her. On top of all that, you may never know what awesome pictures were missed because of the inexperienced amateur videographer who pushed their way in front of your $3000 photographer. The photographers will know, of course.

Of course, we live in the real world and we all have budgets and priorities. Sometimes you have to make a tough call on what investment to make. Ultimately, it’s your decision and your wedding day.  From my own personal experience, having shot around 250 weddings, spending a few hundred dollars just to get something on video is a huge gamble and will eventual cost you money in the long run. Honestly, the Craigslist videographer  or the $500 video guys causes more problems and annoyance for the photographers than probably anyone else. But why pay thousands of dollars for photography and then pay someone a few hundred dollars to get in their way? Now, I can’t say all inexpensive videographers are a nuisance, but, if you want a great wedding film, hire someone who is going to provide it for you. Hire someone to show up at your wedding because you want them there. Because you know they are going to do a great job not just because he fit’s into your budget.  If you need a couple of referrals, we can recommend more then a few amazing wedding professionals here in Knoxville area whom we’ve worked with often.  Professionals communicate, know what to do,  and get it done. You shouldn’t be paying them so they can try out a new profession on your wedding day.  And, remember, just because someone has decent gear doesn’t mean they dress and act professional or play well with others.   This day is too important to gamble.  If you want video, your best bet is not to bet; hire someone good that you like who has a solid reputation.

You know, maybe the best bet is to hire a videographer who works hard and deserves your money. *wink* *nudge*