Midnight Magic Video

Can You Negotiating with A Wedding Professional?

I found this blog post the other day by an event planning business called Reverie out of Hamilton, New Jersey.  I thought it would be a great post to share with you about negotiating with your wedding vendors and the view point from a wedding planner:

Negotiating with your Wedding Professionals.

It’s not often that I post something ‘negative’ in nature, so I was hesitant to blog about this after mapping out the idea in my head. But this is a topic that is so near and dear to my heart, and there is so much contradicting information floating around out there on the web. In my own little corner of the internet, I wanted to share my thoughts on the subject of negotiating with your wedding professionals.  It may make me different from other planners, but who ever said I had to be the same?

I received an inquiry last week from a bride and groom who were eager to book me to plan and design their wedding. The bride had been following my blog and social media, and she knew I was The One before even meeting me. Awesome! This is what I love to hear.

So I asked her the same question I ask all potential clients: “Why do you need a wedding planner?” Her reply was this:

“Well, we really need someone to negotiate on our behalf to get us the best deals possible.  We have some wedding professionals in mind but I don’t know if we can afford them without some help.”

WHOA. Stop the train. I couldn’t even find the words to reply for a few seconds, which felt like minutes. I wrapped up the conversation and told her I’d get back to her. I didn’t feel that we were a good fit in the end, and I told her that via e-mail, as graciously as I could.  When it comes to screening clients, my gut instinct has always, always been right.  So I tend to go with it.

As many of you know, I just spent the past six months working toward a re-brand that I feel truly encompasses the style, philosophy, and love behind Reverie Events. Not once during that process did I want to appear like the Priceline Negotiator.

The truth is, we value everyone we work with when we plan a wedding.  The clients, the clients’ families, and last but certainly not least, their carefully curated wedding professional team.  When we set out to plan a wedding, we match our couples’ style, personalities, and budget to whom we feel would be the best wedding pros for them.  Wedding pros we trust.  Wedding pros we’ve worked with on a number of weddings prior, and will continue to work with for years to come.

Let’s say you read reviews for local day spas and everyone seems to rave about XYZ Spa.  You walk in, you love the ambience, and you decide that you want to get a massage there.  But a massage is $100 for an hour, and you think that’s a bit steep.  Would you go up to the front desk and explain that you really want to book their services, but you’d like them to offer them to you for $75, instead?

No, you wouldn’t.  Because that would be offensive.  You trust that the spa is pricing their services accordingly, and that you’re going to get an AMAZING massage for that money.

Even if you were daring enough to TRY to negotiate the price of your massage, the owner might look at you, confused, and explain that their massages are priced accordingly for the services rendered.  The reason they charge more is because they have comfy, heated massage tables, a paraffin wrap for your feet during your massage, aromatherapy, and the use of the sauna, whirlpool, showers, lockers, and little snacks and cucumber water while you rest on a chaise, flipping through a magazine.  If you want to pay $75 an hour, you can go down the street to ABC Spa where there is no locker room; you unrobe right in your massage room and there are no showers or paraffin wraps.  Both companies are pricing their services accordingly, because both companies know their market and how their services compare to others.

The same holds true for the wedding industry.  Your wedding professionals didn’t pull their pricing out of thin air.  Proper pricing comes from years of experience and past reflection on the amount of work done for past clients.  Your photographer looked back on past weddings and realized that to shoot a wedding, hire a second shooter, spend hours editing the photos; to keep a website up and running, pay rent for a meeting space, and to keep their equipment updated, they needed to charge $xxxx for their services.  Your band, your DJ, your floral designer; everyone carefully calculates what they charge in order to continue delivering the standard of service they choose to offer.

Your wedding professional team will be like your family on your wedding day.  They’ll be participating in the best, most emotional, most personal day of your life.  In return, they’re giving you their heart and soul.  Their very best shot at your dream wedding.  And they’ll work hard for you because they feel valued.

So when you hire a wedding planner, hire a planner that will give you your ‘Best Wedding’.  Whatever that means to you.  If it’s the ‘cheapest wedding’, then Reverie Events isn’t the best fit.  But if it’s a wedding designed around love with AMAZING photos, killer floras, little details that will make your guests smile and memories that far exceed your wildest expectations, then we truly look forward to receiving your call.  We’ll connect you with a team of wedding professionals with the same exact passion, heart, and soul.  In life– and especially in the wedding industry– you get what you pay for.

As they say, you catch more flies with honey than you do with vinegar.  And because of our respect for our fellow wedding professionals, they respect us right back.  Because of that, maybe– just maybe– you’ll get a free e-session from the photographer we hook you up with, or a comped cocktail hour from the DJ who will have you on the dance floor the entire night.  Because in the end, there is value in feeling valued.

 

 

 

Wedding Memories

What are your memories worth?

Today ended up being a pretty rainy day so since we didn’t get to do the Easter Egg hunt with the girls, we decided to make today a quite day at home.  So, I decided to take a rare day off and just spend some time surfing the web and catching up on some things.  I ended up on one of the wedding message boards that I like to go to and noticed that one statement kept popping up; “$500 seems like a lot of money for a wedding video.” “Is a video really worth the $800 they are asking for?”and then my favorite one: “I don’t understand why wedding videos are so expensive.”.  These are also questions I hear a lot from brides as I’m meeting with them to discuss wedding video.  Most times I give them the standard “your wedding day goes so fast, you won’t remember anything.” and “you will never see your self walk up the aisle in your wedding dress.” answers but I have always wanted to have a better response to those questions and statements.  This afternoon, my wife came up with the best answer and I want to share it with you, because it makes sense when you think about it. I’m going to refer to post on here about the average cost of a wedding with the information provided by TheKnot.com’s annual wedding report.

  Venue – $12,116

The venue is one of the first places a bride picks for her wedding day.  It is the key to the entire wedding day and sets the tone for the day.  However, the thing most brides don’t know is that half way through your reception, the venue staff is already getting ready for next weekend.  Never thought about that before, did you?  It’s true.  The venue has a wedding the next weekend and the following weekend and the weekend after that.  That’s not to say they don’t care about you, they do, but they also care about the bride next weekend.  Also, how many bride do you think go back to their wedding venue on their first anniversary?  That answer would be none.  $12,116 gone and you get nothing for it in return

Flowers – $1,894

Flowers are very important as well, who could picture a bride without a bouquet?  The flowers provide the beauty that focus on the bride and her day.  But, how long do they last?  Most times, they last about a week.  I know some brides dry the flowers and either press them in a scrapbook or create a shadow box with them.  I guess my thing is why spend $1,894 on something that’s going to die in a few days?  This is the reason I don’t get my wife roses on Valentines day.  She would kill me for spending all that money on something that’s going to die in a few days.  $1,894 gone and you nothing for it in return

Reception DJ – $988

Now, what would a reception be without some great music and an emcee to help move the events of the evening along?  A pretty boring night.  We have some great DJ’s in our area and I would suggest any one of them for your reception.  I, personally, prefer a DJ as apposed to a live band.  A live band has a set list they play, that’s it. If your guest don’t enjoy the band, they most likely won’t get up and dance.  However, a professional DJ can read your guest and make adjustments to keep your reception flowing and fun.  But at the end of the night, after you leave the DJ packs up and is planning for the next wedding next weekend.  $988 gone and you get nothing in return.

Memories

I could go on for the rest of this blog post talking all the different parts of your wedding and how they are nice at the time, but they give you nothing in return.  I mean after all, at the end of your day all you have, besides a husband, are memories.  Memories that fade over time.  It’s a fact, most people only retain less then 50% of an event the next day.  As time goes on, that percentage gets lower and lower.  There are only two ways to capture memories.  Photography and Videography.   For most brides, a photographer is the third or fourth thing they book and I suggest that you get a great photographer.  But, only a video will allow you to not only see your wedding day, you can hear it and watch it move as well.  A professional videographer will capture those moments you missed, moments like your vows, that first dance, spending time with your mother and the list just goes on and on.  So my answer to those brides who say that $800 is too much to spend on a wedding video, I will say this;  how much are your memories worth?  How much are the memories of your day worth to you?  Memories are priceless and a wedding video provides you with a lifetime of memories.

Wedding Report

Recently TheKnot.com came out with it’s yearly wedding report. This is based on a survey of brides done right after their ceremony asking them, among other things what they spent on each category for their wedding. I want to share a few fun facts from this report:

The average wedding: $28,427 (excluding the honeymoon)
Most expensive place to get married: Manhattan, $76,678
Least Expensive Place to Get Married: Alaska, $15,504
Average Marrying Age: Bride, 29; Groom, 31
Average Number of Guests: 139
Average Number of Bridesmaids: 4 to 5
Average Number of Groomsmen: 4 to 5
Most Popular Month to Get Engaged: December (16%)
Average Length of Engagement: 14 months
Most Popular Month to Get Married: June (17%)

I’m going to add some to this list based on the Knoxville area, most popular months are April, May, June, September & October. We have a much longer wedding season then most areas due to the climate and the beauty of our outdoor venues.
The average cost of a wedding in Knoxville is right at $26,500.

Here is the break down of what brides spent in each category:

2012 Average Wedding Budget Breakdown

Category                           2012 National Average Spend         2011 National Average Spend
Overall Wedding            $28,427                                                 $27,021
Venue                               $12,905                                                 $12,116
Photographer                    $2,379                                                    $2,299
Wedding Planner              $1,847                                                     $1,753
Reception Band                 $3,084                                                    $3,122
Reception DJ                         $988                                                       $929
Florist/Decor                      $1,997                                                     $1,894
Videographer                      $1,619                                                      $1,486
Wedding Dress                   $1,211                                                        $1,121
Groom’s Tuxedo                   $230                                                          $215
Wedding Cake                       $560                                                          $535
Ceremony Site                     $1,711                                                        $1,599
Ceremony Musicians           $554                                                           $536
Invitations                             $453                                                           $440
Limousine                              $708                                                           $669
Favors                                     $289                                                           $285
Rehearsal Dinner                $1,135                                                        $1,078
Engagement Ring               $5,431                                                        $5,130
Catering (price per person)    $63                                                             $61
Figures based on respondents who hired a professional vendor for the service.

Now I highlighted two categories I want to bring to your attention, photography and videography.  The reason is very simple, every category on this is a one time cost item.  In other words, at the end of the night those items are gone or thrown away.  The only thing you have left at the end of the day are memories and the only way to capture those memories is with photography & videography.  What’s more important to you, the flowers that die the next day or the memories from your wedding day?

7 Minute Movie

My wife and daughter are really excited about the new “Twilight: Breaking Dawn, Part 2″ moving coming out this weekend.  It’s all they have talked about for weeks.  I think they have seen the trailer online about a dozen times or more the past few weeks.  I, myself, am not a fan of the Twilight movies and will send them off for a “girls night out” fun that mothers and daughters love to share.  I’m sure most of you reading this blog are planning to see it as well.  Think about this as you are going to the movies this weekend.

You stand in line to get your tickets (if you haven’t purchased them online already) that cost you in the area of $9.00 each.  More if you see the IMAX version of a movie.  Then you have to have some popcorn, a cold drink and maybe even a little candy.  When all is said and done, you’ve spend close to $20 and you haven’t even seen the first frame of film yet.  As you sit down in the theater and wait for the movie to start you are so excited and just can’t wait for the movie to begin.  I mean, you’ve only waited almost a year or more for this final chapter of the Twilight Saga.  Then the lights dim and the music starts.  After what seems like 30 minutes of movie trailers and commercials, which I still don’t get, the feature presentation starts.

7 minutes later, it’s over.  That’s right, 7 minutes.  That’s the whole thing, the entire movie; 7 minutes.  You waited months, spend $20 to see a seven minute movie?   How mad would you be?  How upset do you think the others in the theater would be?  I know if I spend $20 or more for a movie, it better be more then 7 minutes long.  But, that’s what brides are paying for today and some of them may not even know it until it too late.

The latest, greatest thing for wedding films is called the short form video.  It’s about 7 to 8 minutes long and only gives you the best parts of your wedding day condensed down to fit into that time frame.  Most Catholic wedding ceremony’s  can be an hour or longer.  Hindu weddings are upwards of 3 hours long.  How do you fit a wedding day into 8 minutes?  My typical wedding day is in the area of 9 to 11 hours long.  I capture in the area of 7 to 9 hours of footage from the wedding day and that’s if I do nothing more then just the ceremony and reception only.  I can’t fathom the work that would be involved in just shrinking 9 hours of footage to just 8 minutes.

The craziest part of all this is the wedding videographer is charging you the same price for an 8 minute video that I charge for a full wedding film that can last on average 90 minutes or more. I don’t understand how they can do that.  I look at it this way, they are charging the same price for a 10th of the work.

Midnight Magic Studios offers brides a full length film of their wedding day.  They get the entire day, from hair and make up to the grand getaway at the end of the night.  No shortcuts, no short form video, nothing but the entire day given to you, the bride.  You didn’t plan an 8 minute wedding day, why try to relive only 8 minutes of it?

A Look Back and A Look Ahead

A Look Back and A Look Ahead

As the year comes to an end, I always want to look back at some of the weddings I’ve had the pleasure of working on this year and this has been a BUSY wedding year to say the least.  This year we took to the road a couple of times heading up to Jonesboro for Stacie & Josh‘s wedding and then up to Johnson City for Megahn & Andy’s wedding.  Both of those trips were a lot of fun and opened up some new venues for us at Midnight Magic Studios.

We also did a wide range of weddings this year from the small country wedding to the large Catholic.  We even had a Christmas wedding in July this year, thanks to Christy & Joey for that fun summer wedding.  We worked on outdoor weddings this summer and for the first time EVER, I actually wore shorts to a wedding due to the high heat.  I have to give huge credit to those brides this summer who braved the heat in those amazing dresses and I swear, not one of them broke a sweat.  We had to joy to shoot at Dara’s Gardens again this year and love working with the staff there.  Along with the great folks at Butterfly Gap and the Barn Event Center.

We also had the chance to work with some of the most amazing wedding vendors this year, far too many to count or mention.  I know for a fact we have some of the best wedding vendors here in East Tennessee.  I had to chance to meet several wedding vendors from across the country while at the WEDDING MBA convention in Las Vegas this year and I can tell you, we have the best in the country right here.

As always, I would not be where I’m at today with Midnight Magic Studios without some important people, my second shooters/assistants Alexis Massey and Lindsay Danis.  These girls doing a fantastic job and I couldn’t do this without them.  And of course, a huge thanks to my wife, my friend and the best finishing editor there is, Leeann.  All the videos that go out, get her approval before they ever leave the studio.  At the end of the December we will celebrate our 20th Wedding Anniversary.  She is amazing and is my biggest source of support.  Thank you, Boo Bear.

Now looking forward to the up coming year holds some big new adventures for us at Midnight Magic Studios.  First you have noticed the new web site, I’m sure.  The old site was nice, but it never conveyed the feel or the message we wanted to share with you.  It took us a long time to put this together and we have put a lot of time and effort into the site, so we always welcome your comments.  You will also notice a new word on the site, PHOTOGRAPHY.  That’s right, we are introducing photography to our list of services making us a true STUDIO.  We will be making a bigger announcement in the coming days about what we will offer and you need to be on the look out for a grand opening coming VERY soon.

Midnight Magic Studios wants to wish all of you a very blessed and wonderful New Year. May your wishes come true  and your dreams become reality.

Memorable Weddings

Memorable Weddings

Every bride wants her day to special, memorable or unforgettable.  Not only for her self but for her family and friends who come to celebrate with her.   In the past, that meant having some special type of food or an amazing flower arraignment at the alter.  Some have gone so far as to add color to their wedding dress to make it memorable.  Yet other brides will create a special first dance or have the DJ share the couples love story.

Those are all great, but a trend I’m seeing for 2012 involves the bride to “think outside the box” a bit more.  Choreographed first dances are still hot and popular, but they are stepping outside of the reception for those dances.  Here is an example:

This is great, but then some others will use something they have seen on TV, like this take off on GLEE: (stay with it until about the 2:30 mark)

Still others want that grand entrance at the reception. Here is a great idea:

Then there is this:
Now this one you can tell something is going to happen, I mean how often to you see a high school dance team show up at a reception?

All those are great, but this is one of the best I’ve seen. This couple went WAY outside the box for this:

These are all great and I hope they give you some ideas to make you wedding day special. However, there is one common thread in all of these: VIDEO. Everyone of these brides did these special dances or entrances to make the day special and memorable. But, they were all captured on video. Now some you can tell were done by friends or family members and they did their best. But the last video, that one was done with the help of a professional filmmaker. Someone who not only had the technical skill to shoot the movie, but to also edit both the video and music together. To piece it all together so that it really seems like your part of their run for the reception. A professional filmmaker will not only capture your wedding day, but can also put together something that will make your wedding day not only memorable for you, but for your guest as well. Would you remember this wedding:
I think you would.