bridesmaids

Wedding Report

Recently TheKnot.com came out with it’s yearly wedding report. This is based on a survey of brides done right after their ceremony asking them, among other things what they spent on each category for their wedding. I want to share a few fun facts from this report:

The average wedding: $28,427 (excluding the honeymoon)
Most expensive place to get married: Manhattan, $76,678
Least Expensive Place to Get Married: Alaska, $15,504
Average Marrying Age: Bride, 29; Groom, 31
Average Number of Guests: 139
Average Number of Bridesmaids: 4 to 5
Average Number of Groomsmen: 4 to 5
Most Popular Month to Get Engaged: December (16%)
Average Length of Engagement: 14 months
Most Popular Month to Get Married: June (17%)

I’m going to add some to this list based on the Knoxville area, most popular months are April, May, June, September & October. We have a much longer wedding season then most areas due to the climate and the beauty of our outdoor venues.
The average cost of a wedding in Knoxville is right at $26,500.

Here is the break down of what brides spent in each category:

2012 Average Wedding Budget Breakdown

Category                           2012 National Average Spend         2011 National Average Spend
Overall Wedding            $28,427                                                 $27,021
Venue                               $12,905                                                 $12,116
Photographer                    $2,379                                                    $2,299
Wedding Planner              $1,847                                                     $1,753
Reception Band                 $3,084                                                    $3,122
Reception DJ                         $988                                                       $929
Florist/Decor                      $1,997                                                     $1,894
Videographer                      $1,619                                                      $1,486
Wedding Dress                   $1,211                                                        $1,121
Groom’s Tuxedo                   $230                                                          $215
Wedding Cake                       $560                                                          $535
Ceremony Site                     $1,711                                                        $1,599
Ceremony Musicians           $554                                                           $536
Invitations                             $453                                                           $440
Limousine                              $708                                                           $669
Favors                                     $289                                                           $285
Rehearsal Dinner                $1,135                                                        $1,078
Engagement Ring               $5,431                                                        $5,130
Catering (price per person)    $63                                                             $61
Figures based on respondents who hired a professional vendor for the service.

Now I highlighted two categories I want to bring to your attention, photography and videography.  The reason is very simple, every category on this is a one time cost item.  In other words, at the end of the night those items are gone or thrown away.  The only thing you have left at the end of the day are memories and the only way to capture those memories is with photography & videography.  What’s more important to you, the flowers that die the next day or the memories from your wedding day?

Busiest Wedding Weekend of the Year

Living in Knoxville is wonderful.  It’s a friendly, welcoming place and a place I’m proud of have settled into.  But, there is one thing you have to be aware of when you live her, University of Tennessee Football.  Around here the season starts about mid July when everyone gets ramped up for the fall football season.  What’s most amazing about UT football is how brides will schedule their weddings around the football schedule.  Which leads me to this blog today.

Every year when the schedule comes out for UT football there is almost always an open weekend, or open date.  That’s great for football, but rough on wedding vendors.  You see, every bride who wants to have a fall wedding will want to have it this one weekend because she knows most of her guest will come and it’s easier to find hotel rooms for out of town guest.  This past football season I worked not one, but two weddings. One Saturday and one Sunday.  Now I’ve done back to back wedding weekends before, but this one was a lot of fun.  Let me show you:

First up was Ashley and Eli.  Ashley is the wedding and event coordinator at the Knoxville Zoo.  Which by the way, if your looking for a great venue for your wedding you should really check them out.  Anyway, Ashley has become a very good friend of mine and her one and only, Eli, is a great guy that I have enjoyed getting to know.  Their wedding was at Twin Cedar Farms in Rockford, TN (she didn’t have it at zoo because would you have your wedding at the same place you work at? Didn’t think so).  Bonus points for this one because I got to work with one of my favorite vendors, Brenda Johnson and her staff at One Enchanted Evening.  Enjoy.

 

Sunday morning comes and I find my self driving out the the Wears Valley area that borders the Great Smokey Mountains to a beautiful venue called Trillium Springs.  Hidden in the trees on the side of a mountain, this venue offers both beauty and a private location that has amazing views and backdrops.  The only problem this day was it was a misty, rainy day.  Our bride, Leah, didn’t let it get her down.  The really big change was we had have the ceremony in the pavilion instead of the garden area.  But you know what, it was still beautiful and they had a great day.  Again, I got to work with Brenda and One Enchanted Evening and 2911 Event Planning Studio, but I also got to work with one of the best DJ’s in the area. Corey Goin of Music in Motion.  The man can rock a reception and keep it moving and fun. Check it out:

 

Very busy weekend, but a couple of beautiful brides who both had amazing weddings.  Congrats to both couples.  Man, I REALLY love my job.

Video or Film: What’s The Difference?

Video or Film: What’s The Difference?

I was asked a very good question by someone last night.  I was asked by a lady at the table next to us last night “What’s the difference between a wedding video and a wedding film?”.   I was having dinner last night with my wife and some friends and I guess the lady overheard me talking about a wedding film I’m working on.  Seems her daughter is getting married next year and she was thinking about getting a video done, but really wanted to know why I was calling it a film.  I know on my blog I have talked about wedding films and how important they are in capturing your magical day, but do you know the difference between a wedding film and a wedding video?

Let me explain it this way; I can give anyone a video camera and say “Go video that wedding over there.”.  I can even give a 4 year old a camera and tell them to push the button and video something.  The question is, would you want to watch that video?  Most of you would say “No”, unless the 4 year old was your child or somehow related.  Even then you would watch it maybe once and that would be it.  But, in the same way if I said to Steven Spielberg “Go shoot that wedding over there.” first off he would look at me like “Any you are…?”.  But for argument sake, lets say I could do that.  That would be something you would watch, a Steven Spielberg wedding film.  That’s the difference.

Anyone can hold a video camera, point it in the right direction and push the button.  You can even record HD video on your smart phones now.  But, there’s no work involved in that, no way to tell a story or to really capture the feelings and emotions of that day.  Think about all the “videos” your family has stored in a closet someplace.  There are birthday parties, vacations, special occasions on those tapes, some of your families most memorable moments.  But when was the last time you pulled that box down and watched one of those videos?  My guess would be “never” or “hardly ever”.

Now think about the DVD’s you have around your house.  I’m a movie lover so we have TONS of DVD’s in our house.  I have two huge bookcases just for those DVD’s.  But, look around at the ones you have and my guess is that one or more of those DVD’s has your favorite movie on it.  For me it’s the Star Wars Saga.  I bet you I have seen those movies a million times, but I will still put in one of those movies from time to time when we are just relaxing or with friends.  I have no doubt you do the same thing.  Those movies tell a story, are full of emotions, and special moments.  Those are films, works of art, someone’s labor of love.

That’s what a wedding film is, a work of art.  A film is something someone will spend hours and hours working on making sure every part of it is just right.  The lighting is perfect, the sound is good and the music is in the right place.  Do you think Uncle Bob is going to spend that much time on your wedding film?  Unless he is a professional editor, my answer would be “No”.   I create wedding films, a living history of your wedding day.  One of the most important days in your life, a milestone moment, the beginning of a new chapter in your life.   I, and my team, work very hard to make sure we get all those special moments that you will never see and all the moments you do see but will have a hard time remembering years from now. Did you know you will never see yourself walk up that aisle in the perfect wedding dress?  You will never see the look on his when he sees you for the first time in that dress.  And years from now, on that day you’re missing your dad the most, you will never get to see that dance you had with him.  I create a work of art that you will WANT to watch.  Something you will want to share with your family and friends.  Something you will put right beside your favorite movies.  In most cases, this work of art, my labor of love, will become your new favorite movie of all time.

Ask your self, as you’re planning the wedding of a lifetime, do you want a simple video that will never see the light of day or do you want a piece of art, something that will tell the story of your wedding day?  Something you will watch now and something you will share with your family in the years to come.  Picture your self watching your wedding film with your daughter as she gets ready for her wedding day.  It will happen sooner then you think.

Is The Wedding Film Really Worth It?

Is The Wedding Film Really Worth It?

This has to be one of the most popular questions I hear when brides talk to me about wedding films.  Is it really worth it?  I can’t answer that for you.  That sounds strange, doesn’t it?  I’m a wedding filmmaker and I can’t tell you if a wedding film is worth it or not.  Wasn’t the answer you were looking for, right?

Well there is a reason why I can’t answer that question and the reason is simple; I’m not YOU.  I have found over the years that every bride has something that’s really important to her, something that is key to her.  Some brides put the major importance on flowers and decorations.  Other maybe feel food is more important or the reception.  Every bride is different and everyone of them look at things differently.  So, for me to tell you that a wedding film is really worth it is not my place.  I can tell you that I have worked with brides who thought that the wedding film was the most important part of their wedding and I’ve worked with one bride who was on the fence about the wedding film altogether.  I’ll tell you about her later.

I do, however, think it would be best to hear from brides like you who are thinking about wedding films.  I found a web site not too long ago called WeddingBee.com. This is really just a message board where brides like you can post questions about any part of their wedding; should I invite kids to the wedding?  What kind of music should I play?  Any suggestions on a first dance song?  The list just goes on and on with questions that brides like you have.  Don’t be surprised if you find that question that’s been bugging you for weeks is on the board someplace.

I, of course, go to the video board all the time to see what is being said and today I found this: “How often do you watch your wedding video? Was it worth the cost?“  That one question hits the nail on the head for so many brides like you.  You want to know if this is something your going to watch ever again and is it worth it?  Instead of me giving you the answer, her are some of answers posted on this and other boards with the same question:

“I was one of those people who was very against a video. I thought it was a waste of money and we had splurged so much on our photos. I thought that was enough. My in-laws insisted and insisted. I found one of the least expensive people in my area. Let me tell you, and I would never admit this to (groom) or his family, I am SO SO SO glad they insisted. Our video is AMAZING!! I watch it all the time and it captured moments the photographer couldn’t. I don’t regret it at all and we didn’t go nuts on the cost. Here is our preview cause I love showing it off, but seriously I am am so happy we have it and you don’t have to break the bank on.”

“I did not get a videographer.  That is the only regret of my wedding.  I had an AMAZING photographer and my photos could not have captured everything better, but I still wish I had a video.  That’s the one thing I would change if I could go back.  I say do it:)”

“YES, get one. I can’t tell you how much we love our video and how happy we are that we got one. We booked it super close to the wedding–like 3 weeks before–because we were unsure, but we were SO happy that we did. Hearing our vows over again, getting to see everyone dancing, it was just wonderful. So I would highly highly recommend it!!”

“YES, get one. I can’t tell you how much we love our video and how happy we are that we got one. We booked it super close to the wedding–like 3 weeks before–because we were unsure, but we were SO happy that we did. Hearing our vows over again, getting to see everyone dancing, it was just wonderful. So I would highly highly recommend it!!”

This one is my favorite:   “The main reason people who got a video don’t watch it is poor quality.  If you have a video professioanlly done, you’ll watch it more often.  We did DIY video for our wedding and my sister had a pro.  I watch her video more than I watch mine because you can hear everything clearly and the picture isn’t all shaky, discolored and grainy. Hers is also like a movie and mine is just random shots.  Sure, you can put the camera on a tripod and make it steady, but you can’t make that tripod move around the room by itself.  That reminds me of my aunt’s wedding video from the 80′s.  The camera guy hardly ever moved. He may as well have been a  tripod. REALLY BORING!  Part of the reason I didn’t want a pro, but with my sister’s video, I learned that things are different now.

This is my favorite for a number of reasons, but the main reason being that she covers it all.  Brides who say they got a video but never watch it because it’s so bad or hard to watch.  When you hear this, ask them who shot their wedding.  Most likely it was a family member or a friend.  But what gets me the most is that she watches her sisters wedding film more then she watches her own.  Now, there are those on the board who say they have no regret about not having a wedding film made and you may very well be one of those brides, but let me tell you about Ashley:

Ashely contacted me about 6 months before her wedding.  Her friend got married and I had done her wedding film and she wasn’t sure if she wanted one or not.  She told me up front she was on the fence about the whole thing.  Ashley told me she loved the film I had done for her friend and all but she just didn’t think it was something she would watch ever again.  We talked some that evening and at the end of the night, she signed the contract and we shot her wedding in November of 2010.  As I got to know Ashley more over time I found out she had a very close relationship with her grandmother.  A relationship that was very important to her.

As Ashley’s wedding day approached I found out that the chance of her grandmother making it to the wedding was very slim.  Seems her grandmother was not doing well and was in the hospital.  Well, the wedding day arrived and Ashley told me her grandmother would not be able to come. You could tell she was very sad and hurt, but she was going to go through with the wedding with a smile on her face.  As she was getting ready for her wedding, I was outside getting some shots of the church when out of the blue, here comes her grandmother in a wheelchair, with her hospital bracelet still on.  Well, before she saw Ashley, I went over to her and asked if she would want to say a few things to Ashley on her wedding day.  She got teared up and talked to Ashley through the camera for a couple of minutes and went on into the church.

The rest of the day went well and at the reception Ashley got to spend a few minutes with her grandmother.  Just before she took off for her Honeymoon, Ashley gave her grandmother one last hug and off she went on a week long honeymoon.  When she returned late the following Sunday night she was just too tired to go see her grandmother, so she planned to go the next afternoon.  Ashley’s grandmother passed away that Monday morning quietly in her sleep.

When it came time for me to deliver her finished wedding film, Ashley had no idea I had done that little interview with her grandmother.  As I sat and watched the film with them, when her grandmother came up on the screen and talked to Ashley, there wasn’t a dry eye in the house.  Ashley came to me after that and told me that this was the most wonderful thing she ever got.  She has her grandmother with her now for the rest of her life.

So, is a wedding film really worth it?  Ask Ashley, I’m sure she’ll have an answer for you.

Ashley & David’s Wedding Trailer from Midnight Magic Studios on Vimeo.

Changes are on the horizon

Changes are on the horizon

If you are a a regular reader of this blog or are just checking it for the first time, you will notice a long period of no activity.  There are a couple of reasons for that.  One reason is the larger number of wedding I work this year.  I tell everyone that between March 5th and the end of October I had a total of 3 weekends off.  So, most of my time has been spent on editing weddings to get them to brides.  In fact, let me share with you a couple of trailers from some of this summers weddings:
Stacie & Josh’s Wedding, June 2011
Christy & Joey’s Christmas in July Wedding, July 2011
Caroline & Matthew’s Summer Garden Wedding, July 2011
Sarah & Chris, Our Mountain Wedding, Aug. 2011

The other reason for the long stretch with no blog updates is there are some changes we are working on for the future of Midnight Magic Studios.  We are not ready just yet to make the official announcement but, I want to share a small hint with you.

This is a Senior Shoot for Micaela

This is one of my favorites

Loved this picture, it took us forever to get it just right.

She looks so grown up here

Her eyes are simply Amazing

We had so much fun working with Micaela, she is such a fantastic horsewoman.

Now, I want to tell you more, but that would be getting a head of my self.  More updates to come soon.

Neither Wind Nor Rain…

One of the things I boast about to my wife and friends is that it has never rained on a wedding ceremony I’ve filmed.  I tell brides that whenever the weather looks like rain.  Well, that streak almost got washed away on June 18th. It didn’t rain on the ceremony, but it was close.

I was honored to be asked to film Stacie and Josh’s wedding at the beautiful Blackthorn Country Club in Jonesborough, TN.  Stacie and I had talked a number of times on the phone before her wedding, but we never met in person until her wedding day.  When she arrived, I noticed the amazing smile on her face and you could tell it was her wedding day.  Well, as the day went on I noticed, on my iPhone, a line of storms heading our way.  It looked pretty nasty and it lived up to it’s potential.  The wind blew hard, the rain came down in sheets and the lighting was intense.  The whole time, Stacie was in the dressing room getting ready.  To say she was stressed is an understatement, but she never let it show and she was set to marry Josh.

Just when I thought it was going to rain on the ceremony, the rain stopped and the clouds broke just enough to let a little sun shine though.  The smile on Stacie’s face as she walked down the aisle was priceless.  The rest of the day went off without a hitch.  The only drawback was the fact that Josh had to leave the next day for flight training.  But, they made the best of the day and I have noticed they have taken their honeymoon since and things are going well for them.  Here is their trailer.  I wish them nothing but the best in their future together.

Kim & Cullen: A Windy Wedding

There is a saying that in the south, our summers start in April. And for the most part, that is generally true. April has become a popular month for weddings around the Knoxville area, mostly in the mid to later part of the month. In fact, the weekend before Kim & Cullen’s wedding the temperatures were in the 80′s and the sun was high in the sky. Almost a perfect day for an outdoor wedding.

Well, someone forgot to tell last weekend that it was April and the sun must of taken a personal day because it was neither warm or sunny for Kim & Cullen’s wedding. The week leading up to the wedding, our local weather geeks were telling us it was going to be a bit windy, but the sun would be out and the temperatures would be in the upper 60′s. I just want to say this; don’t trust our weather geeks. They had their rehearsal, like most brides, the Friday before the wedding and it was just pouring rain. The wind wasn’t blowing too much, but the rain was coming down in buckets. Everyone was worried it would rain on the wedding day, but I was not. I knew it would not rain. In fact, I even told the photographer, Barry Seaton, that it would not rain. I promised it. Remember that, it comes back to me in a minute.

I awoke Saturday to see the sun shining in my window and I heard the wind blowing outside. Just like the weather geek said. But, something happened between the time I woke up and the time I got to Maple Grove Inn. The clouds built in heavy and gray. The wind got turned up a couple of notches and the temperature dropped like a rock. It was blowing so hard, that the staff of the Maple Grove Inn were having a tough time just getting the tables set up. Most of the linens and the centerpieces were getting knocked around. When Kim arrived, she had a smile on her face and I don’t really think she cared much about the weather. Today she was going to marry the man of her dreams; Cullen.

She didn’t care much for the weather until we went outside for the pictures. I felt so bad for her. She picked out the most beautiful dress, but is was very light weight. The longer we stood outside, the colder she got. I even had to make a quick break for my own jacket and gloves that day. Poor Kim, she had to get a zip up hoodie from someone to keep herself a little warm. I found out later that night that we never got out of the 50′s that Saturday. The high that day was 51, a far cry from the upper 60′s.

When the time came for the ceremony to begin, Barry Seaton, our photographer that day, came up to me and said “next time, ask whoever you have connections with to keep the rain and instead give us warm weather”. Told you it would come back. I don’t know what it is or why it happens, but for some reason it has never rained on an outdoor wedding that I have worked. It has rained on a lot of indoor weddings, we have had ceremonies outside with the sound of thunder in the background and we have had a little sprinkle here and there, but never any rain. This day was no different, except for the cold and the wind. The wind did die down once the ceremony started and the rest of the day went off without a hitch.

The Maple Grove Inn provided not only a beautiful venue, but also some great food. Party Boys DJ Show did a great job with the music for the reception and we even had a very special guest at the reception sing “Rocky Top” to all the guest. I won’t give her name away, but I’ll just say this; I will never be able to watch a Lady Vols Basketball game the same way again.

I know Kim and Cullen are on a warm topical island as I write this blog and have, hopefully, warmed up from their very windy wedding. I hope that have a very blessed life together. Here is the trailer for their wedding film:

Morgan & Bryann’s Wedding Day

The first wedding of 2011 is done and loaded onto the computer.  The honor of the first wedding of the season goes to Morgan & Bryann on March 5th.  That Saturday was a gray, rainy day but I don’t think a flood would have kept these two from getting married.  I first met with Morgan & Bryann about 3 weeks before their wedding and I could tell from the very first moment these two were in love.  But there was something more about these two.  You see, Bryann is in the Army Reserve and his unit has been called up for deployment overseas.  As a former member of the United States Army, I know first hand the sacrifices and the risk Bryann will endure over the next 12 months.  But, I also know that the hardest time will be for Morgan.  Bryann will be busy each day with duties and assignments.  Morgan on the other hand will be at home hoping and praying that Bryann will be safe and out of harms way.  The hardest part for me was when I found out that Bryann and Morgan would only have one day together, Sunday, before he had to leave for his training for deployment.  She smiled all day and never once let it show.  But, inside I knew she had to be hurting.  I hold up prayers for both Morgan and Bryann.  Here is their trailer;

 

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Cameron & Mart’s Wedding Day

When I first met with Cameron and Mart, I was truly impressed with this couple.  I’ve been working as a wedding videographer for almost 9 years now and in that time I have gotten pretty good at telling what couples will be together for a long time, a VERY long time or who will be, what we called in the Army, LIFERS.  Meaning, they will hold the “..till death do us part..” part of their vows as forever and not as an option.  Cameron & Mart are LIFERS. You can just see the way they smile when they are around each other and the way their eyes light up when they talk about each otehr They will be celebrating their 20th anniversary in September of 2030 watching their wedding movie and be just as in love then are they were on their wedding day.

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It was great to work with Ashley Hopkins of Ashley Hoskins Photography, she is a great photographer and her work really shows her artistic eye.   The reception was at the beautiful R.T. Lodge in Maryville, TN.  The lodge is set in a beautiful wooded area and would make a great venue for your wedding or reception.

I want to wish Cameron & Mart the best in their future together.

Wedding Ceremony

One  question I get is “What are all these choices?”  I do have a lot of choices that brides can make for their wedding video.  I have done this from the very beginning of Midnight Magic Studios because when I asked newly weds what they thought about their wedding video, one of the most common answers was “I’d like to have more choices.” or “I wish I didn’t have to choose one package with items that I don’t want to get the ones I do want”.  I felt it was time to give brides a choice and I came up with the menu that many of you have seen.  But, just what are all those choices?  What are “Memorable Interviews” and how will it look in my video? BridePod?  Bride Cam?  And the list goes on.  So, starting tonight, I going to make some simple blog post and describe each of the items on my menu.

Let’s start at the beginning. The Wedding Ceremony.  For many the Wedding Ceremony starts when the music starts and the bride walks down the aisle.  I don’t look at it that way.  For me, the Wedding Ceremony starts that morning. All the pre-ceremony prep is just as important as the vows are.  There are so many things that are going on all around you and most of the time, you would never see them.  The bride will focused on her hair & make up.  Getting herself ready. Making sure her bridesmaids have what they need. Then there is getting into the dress. The venue getting decorated for your wedding day.  The hustle of everyone doing their tasks to make your day as special and memorable as possible.  And that’s all from the brides point of view.

I’m going to be a guy for a minute and give you gals a look into how we look at weddings.  In our minds, we can put the whole things together in about 30 minutes to an hour. To us, there is not much to it.  I was that way when I got married 19 years ago.  Now that I work in the wedding business, I can tell every guy who reads this; there is a lot that goes into a wedding.  Ladies, we don’t know colors (except for the primary colors).  And our favorite phrase is “It’s what ever you want, honey.”  Most guys can get ready for their wedding day in about 30 minutes, but it is a fun 30 minutes.  A lot of guys will play golf or a quick game of basketball.  I had one groom that went rock climbing before his wedding.  He was pretty beat up before his wedding, but the bride non the wiser.  Some guys practice a special song they are going to preform at the reception.  And then, there are those guys who just set and play video games until the last possible moment.

Part of the Wedding Ceremony is also all the pre ceremony photos that are taken.  These photos are so important because it is some of the best moments you have with your best friends. You have family that gather and for some, it could be the last time they are able to be around. Some couples see each other before the ceremony and that can be an amazing moment.  Some brides like to do this, others want to stick with tradition and not see each other until she walks down the aisle.

Looking back over that list and there are a lot of things that are going on.  The amazing thing in all of this is we haven’t gotten to the actual Wedding Ceremony yet!  There is a lot of activity going on long before we ever get to the ceremony. Activity that you will never get to see or know about.

The actual ceremony is captured as it happens with non stop coverage.  I have a very strict rule when it comes to Wedding Ceremonies, once we start recording we don’t stop tape for ANY reason.  We capture the Wedding Ceremony from the very first note until you walk back up the aisle as husband and wife.  I want to give you your wedding ceremony as it happened. That means any thing that happens during the ceremony, we be captured on video.  We use multiple cameras so that we can provide you with your Wedding Ceremony from as many angles as possible. We also use digital wireless microphones that are placed on both the minster or priest and on the groom.  This allows us to capture every word of your vows to each other.  We also capture the audio in such a way as to make you feel like your standing there all over again.  The microphones I use only go to my camera, they are not broadcast in the venue.  This will give you a piece of mind knowing that the things you say to each other, will stay just between the two of you.  The other cameras have quality shotgun microphones on them to get ambient sound during your ceremony.  I combine the two to give you that feeling, again, that your right there all over again.

This give you a brief overview of the Wedding Ceremony part of your video.  There is a lot here, because there is a lot going on.  Since I don’t have time limits on any of my videos, we start your wedding day when you want to start. We can start where ever you want to start, at your home, hair salon, make up room, at the church, any where you want us to be.

That covers the Wedding Ceremony.  I hope you can tell that we put a lot of work into your video as we try really hard to capture all those special and once in a lifetime moments.

Next, we are going to talk about the reception coverage.